NON-PROFIT Communications Plan & Fundraising
WHAT IS PR?
Public Relations builds connection with your audience and promotes your key messages.
Entering into a relationship with the audience is vital for any brand, regardless of the industry and turnover, and doing this in the most effective and appropriate way can be game-changing for the future of the business.
The goals of a PR campaign may vary according to a brand’s needs, but the focus is always on connecting the brand with its audience in order to inform, educate, provide a new perspective, change perceptions or to even entertain that audience.
I work with organizations, companies, government, nonprofit, or individuals to cultivate a story that portrays my client’s reputation, idea, product, position, or accomplishment in a positive light. So, in a sense, you can think of PR professionals as storytellers who manage reputation in both favorable and unfavorable conditions.